1-Supply & Demand for LAKELAND, FL compared with similar metros for the week of: 19 January 2008

The House Cleaning Alliance's Cleaning Industry supply & demand survey for Lakeland for the week of 19 January 2008 can be used to analyze the relative supply and demand for Lakeland as it compares to other metros, and for analyzing the trends over time throughout Lakeland. Additionally, because the Cleaning Industry survey is sorted by keywords, it offers some insight into which keyword terms might be most effective for use in marketing or searching for services in Lakeland.

The Cleaning Industry survey for Lakeland is derived from the count of ads submitted: 1) by Cleaning Industry service providers offering their services (supply) during the week of 19 January 2008 ; and 2) by home owners seeking Cleaning Industry service providers (demand) during the week of 19 January 2008 . For this reason, the survey represents a proxy for assessing the relative strength of supply for Cleaning Industry, and to a lesser extent demand for Cleaning Industry in Lakeland, as a basis for comparison over time or across metros.

One interesting thing to note is that there are quite often many times over more ads by Cleaning Industry providers offering services than there are ads seeking Cleaning Industry providers. As such, the survey is not meant to offer information about the actual supply and demand for Cleaning Industry during the week of 19 January 2008 within the Lakeland market, but just as a point of comparison from week to week, or metro to metro.

From the perspective of a cleaning industry company, among those compared to Lakeland, SaltL, UT as a whole represented the most favorable market, and Gulfpo, MS represented the least favorable market.