Multiple websites allow a company to tailor content according to the needs of its market, in terms of both types of service, and service areas.

A customer seeking a residential cleaning company has no interest in hiring a company equipped with vacuums and chemicals suited for commercial cleaning, and such a customer will surely be skeptical about any company whose website attempts to cross-sell residential cleaning with commercial cleaning. Similarly, a customer seeking a commercial company will be skeptical about hiring a residential companysuch a customer will, in most cases quite rightly, assume that a residential company will not be properly equipped and trained to meet their industrial-strength cleaning requirements. So if you wish to service two industries, then develop a separate website for each industry. The cost of doing so is not significant compared to labor costs and other forms of marketing, such as multiple listings in the various sections of the phone book.
In terms of geographic focus, customers imagine they can get better service from a local company than one from a neighboring city. Furthermore, search engines favor sites which focus on specific terms, including one of the most important terms, city name. So if you wish to expand geographically into surrounding cities get another website and focus its content on the new target market. The cost of doing so is not significant compared to labor costs and other forms of marketing, such as listings in multiple phone books.
The House Cleaning Alliance's editable templates make it dead easy to manage your content across multiple websitesthe content and pricer editors make so you don't even have to change forms to do so. The monthly cost of leasing Another Website is half the first one. Denver Concierge leases every house cleaning templateof course part of the reason it does so is to block competitors from leasing any of the templates throughout all of Colorado. Aside from that, the Company's management has determined that when it comes to web-based marketing, there is no such thing as too much of a good thing. If you doubt this, try typing the term House Cleaning Evergreeninto MSN.

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