Betty, the owner of Way More Maids, a house cleaning company in Chicago, visits ASP Internet Professionals to learn about EOL Marketing Tools. After phoning a customer service representative in Denver at 1 877 865 4100, Betty decides that a Custom Lite Website, for a $499 setup fee, plus $35 per month, is the perfect website solution for her new business venture. The website package comes free with logo design, so after she completes her purchase, a customer service representative phones Betty to discuss her business plan, and the business' primary selling points.

Over the ensuing week, ASP Internet Professionals' designers create a dozen or so proofs and revisions for Betty's approval. Once Betty has a logo she loves, then the designers begin work on her custom website. During the process, she reviews a dozen or so screen shots and revisions until she has the perfect design foundation for her website. During this time, Betty also reviews the keyword lists developed by ASP Internet Professionals' search marketing department. This customized list is comprised of industry keywords organized in keyword groups, and place names for her geographic market. A week following her initial purchase, Betty's email accounts become operational:Betty@WayMoreMaids.com, another for her manager, Vince@WayMoreMaids.com and a third, info@WayMoreMaids.com, which is for general inquiries generated by her website. The third account automatically forwards email to both of the other two accounts.

Over the course of the second week, Betty watches and provides some feedback as her site is built and refined daily on the basis of her keywords and original custom design specifications. A couple of weeks following her original purchase Betty's website is live and ready for her to develop her content, based on keyword prompts in the online webpage editor. Since each webpage is already tuned to specific unique search terms, Betty is able to create search engine friendly content, which dovetails with the search engine optimization work already completed by the web developers. Betty edits her website content by logging into the secure login link found on the home page of her own website. To facilitate the process of writing content for her website, Betty adds her brother as a user on her company's secure login account (no charge for additional users!!). He helps her write and edit the content she has written, adding more keywords throughout the text, based on prompts included in the online editors.

Once she has completed the content, and is pleased with all aspects of her website, then Betty is ready to begin marketing her website, so that her website can market her business.The first step in advertising her website is setting up a Google Ad campaign targeting her specific service area. Betty has no experience in this, so for a setup fee of $250 and a flat fee of $50 per month Betty chooses ASP Internet Professionals to manage a Google Adwords Campaign for her, because ASP Internet Professionals has experience in creating and managing over 100 campaigns for her industry. The campaign is completed over a weekend, and Betty is pleased to find that it immediately begins yielding 2 to 5 leads per week, for an average cost ranging from $10 to $50 per lead (results and cost per lead vary by metro area). Betty gets some of the leads by phone, and others in the form of emails sent via her company email box. At the bottom of these emails, Betty finds the original source of, and search term used by, the prospect to initially locate her website. When she logs into the EOL Software secure login accessed via the login button on her own website, Betty reads the details entered by the visitor, and from there can begin recording notes online for each phone conversation she has with prospects. She also creates call back reminders online for each one, reminding herself or her manager to phone the prospect again on a specific date. Once she converts a prospect to a client, the leads records, contact information, and all the notes she has created for the prospect become part of the permanent client records available anytime, anywhere online. The new client can then be automatically added directly onto her service schedule. This end to end leads generation /conversion process results in her retaining a permanent online record of how she won each client.

In addition, from her EOL Software login, Betty is able to view the daily results of her Google Adwords spending. Since ASP Internet Professionals charges a flat fee of just $50 per month for managing her account (basic management package), the fees she sees on her summary are the actual amounts which Google charges to her credit card. Because of ASP Internet Professional's upgrade polilciy, as Betty's business grows she can upgrade her website to a full Custom Website, and in doing so will receive a full credit for the amount she has already paid in original setup fees towards the cost of the new website.

Choosing ASP Internet Professionals to manage technical aspects of her internet marketing, allows Betty and her team to focus on her company's core competencies, which is, of course, providing exceptional customer service.