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Hello, Cupcake!

In: Articles

If you have sufficient funds to buy a house cleaning franchise or start a company, and you are in the evaluation process, then this article is for you.

Hamster Wheels

In: Articles

The names have been changed, but these are true stories based on real situations for persons interested in starting or scaling a house cleaning company:

Janet owns a house cleaning company with 6 employees. Since she started the company three years ago, she has been talking about implementing a formal training program. In July, the House [...]

Franchise or not?

In: Articles

I spent my career managing large distribution centers for Fortune 500 companies and came to a point in life that I wanted to start a business. To prepare I took an intensive ten week class, covering all aspects of starting and owning a business with a strong emphasis on finance.

So, you’re moving out. Does cleaning your house or apartment feel like an insurmountable task? Are you worried that your deposit may be forfeited?
It is easy to get your full deposit back if you have a plan and spread the work out over ten days before you move out. Believe it or not, the landlord [...]

The Benefits of Web-based Marketing

In: Articles

Web-based marketing has worked wonders for Denver Concierge, founding member of the House Cleaning Alliance. The company still has a commitment for a large display ad in the phone book for a couple more months. But once that is over, it will discontinue the phone book ad and begin applying its entire advertising budget to [...]

It’s Always Darkest Before the Dawn

In: Articles

by
Anne Thompson
President
No matter the endeavor in life there’s going to be bumps. Some are just mild irritations and others just take your breath away. You don’t have to look too far to see that everyone gets them. For some, these challenges throw them in the corner and melt them down. For others, that proverbial silver [...]

Basic Chemical Categories

In: Articles

By Anne Thompson, President HCA
Cleaning philosophy states that there are three types of cleaning solutions:

Alkaline Solutions
Acid Solutions
Solvent Solutions

Those guys running the national franchises shouldn’t be underestimated. They are sitting on a pile of numbers accumulated at the grass roots from a multitude of small businesses scattered throughout the country, all of which they control. That could represent a pretty significant advantage when it comes to marketing. Aside from that, they collect marketing [...]

If you haven’t yet started advertising with Google, then by now you’ve got to be feeling like the sorry soul standing on the empty station platform looking forlornly at the back end of your last train home. To catch up, proceed to
HERE where you can listen to and read a presentation which we have [...]

Service Magic effectively turns every new house cleaning lead into an auction type situation, and that is bad for an industry already rife with idiotic pricing. By idiotic pricing, I refer to prices which are below the full cost of legally providing house cleaning services on an economically sustainable basis.

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