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How to Start

In: Articles

How to Start
The “How to Start a House Cleaning Company” booklets have been written by the Founders of Denver Concierge.
Denver Concierge is possibly the largest independent house cleaning company in the United States.
It was founded from scratch in 1999, and in the ensuing five years was grown to reach weekly revenue of nearly $40,000 [...]

Unstack the Marketing Deck

In: Articles

If you’re a local house cleaning company, you’ve got some important advantages over your local franchise competitors. Although you may think the deck is stacked against you in terms of marketing, the benefits of not being a franchise may outweigh the marketing advantages enjoyed by your closest franchise friends.

Typical Web Development Story

In: Articles

By Chris Lude
President of Ripple Applications
Failed Internet Marketing Strategies
If your website fails to generate leads, then you’re not alone, because for most small businesses, a lack of website traffic results in no ranking by search engines. And without search engine recognition, a website cannot begin to generate new traffic from internet searches.
When there is no [...]

Two Sides of the Dusting Coin

In: Articles

By Hanna Loberg
President of Denver Concierge

Buyer’s remorse is served with a lemon twist for professional house cleaners, so a little common sense when dusting can go such a happy long way. Some of our most expensive dusting moments have been those during which we were making a special effort, because most often, it’s not about [...]

The Fox And The Hens

In: Articles

The Google Adwords Jumpstart
It looked so inviting, the Google Adwords Jumpstart. We just had to try it. What did we have to lose, except for the $299?
We decided to give them a really hard one to set up, house cleaning services for a little community located just outside a major metro area.

The “First” Month of Operation

In: Articles

I found the last 15 days of preparation and the first 30 days of operations the toughest in the entire undertaking of starting my own business. I had put off a lot of last minute details, which, added to the details I did not account for, made for some pretty late nights before start-up.

NCA Building Name in San Diego

In: Articles

My Cleaning Service was created when I was looking for a personal cleaning service for my own home. After spending a lot of time calling around, I found that besides the major franchises, the majority of cleaning services in my area were “referral services” which means that the cleaners are independent contractors (usually not licensed, [...]

Responsible Filtering Defined

In: Articles

When it Comes to Vacuuming, HCA Promotes Responsible Filtering
(but this HEPA issue is misconstrued)
Micro filters provide filtration efficiency of 99.73% for particles .3 microns and larger, as compared to HEPA filters which can cost 25 times as much and have a filtration efficiency of 99.97% for particles .3 microns and larger. HEPA filters are great [...]

The Vacuum Debates

In: Articles

The thing that really sucks people into the vacuum debates is that there exist almost as many models and brands as there are opinions about which model and brand one should buy. Given the intensity of the debates, it will come as no surprise when someone ultimately disagrees with HCA’s three selections for professional residential [...]

Based on our annual mailings to competitors, we found that over 100 of the total 200 to 250 house cleaning companies serving the greater Denver Metro Area gave up last year, and were replaced by about the same number of new companies. Entrepreneurs are attracted to the industry due to its low investment and high-growth [...]